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Image of a man fly fishing in a German forest lake.

PPC is Like Fishing

By Joe Sayles, Jr. Estimated Read Time: 5-7 minutes   One recent morning while I was waiting for my oatmeal to heat up in the microwave, I had an epiphany, a flash thought – “PPC is like Fishing!” This thought came to me on the heels of another thought that led me to write an […]

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