Social Media – Paid Advertising – ENVY Digital Solutions, LLC

A SOCIAL MEDIA - Paid Advertising Agency

Using the Power of Attraction in Social Media Marketing (SMM)
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[Ad new FB Ads Real Estate Video Here.] Show Social Images FB, LI, YT, P, TW

Mention in it Why Real Estate Professionals need social advertising
-It's been a major shift for our industry.
-They cannot door knock
-Telemarketing
-It is where your audience already is
-It WORKS!

Click the image to play video.

What is Social Media Marketing?

Social Media Marketing is the paid advertising component of Social Media.  This is very similar to paid advertising in search engines in that it can be based on pay-per-click and some other variations like pay-per-view.

Social Media Marketing (SMM) is the way in which business owners can target their ads to people on social media who might have an interest in their products or services.

In this type of marketing, costs per click (CPC) are often lower than CPC's on search engines like Google and Bing.

Social Media Marketing takes place on many of the main social media channels and is most popular on the following:

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Instagram
  • and Pinterest

There are two types of fees associated with SMM, management fees paid to the campaign creator (usually the agency), and advertising fees paid to the social media platform.

Top Reasons To Use Social Media Paid Advertising

Facebook has over 2.45 Billion Monthly Active Users Worldwide.  -  Sproutsocial.com

  • Facebook has over 1.62 billion daily active users.    -  Sproutsocial.com
  • Facebook has 1.59 billion mobile daily active users on average for Sept. 2019   -  Sproutsocial.com

According to State of Inbound, traffic generation and leads is the top marketing challenge for 63% of businesses - WPForms.com

  • What this means for clients: Statistically Facebook has a very huge user base which is a huge opportunity for businesses.  Facebook ads offer an outstanding way to find new business opportunities.

The average cost per click for a Facebook Ad is $1.72 - Wordstream.com

  • Compare this to the average cost per click in AdWords across all industries is $2.69 for search - Wordstream.com

In general, small to mid-sized businesses can expect to pay around 10 cents to $1.50 per click for Pinterest advertising. - Webfx.com

The average price for Facebook Ads decreased 6% in 2019 - Sproutsocial.com

The average click through rate (CTR) in Facebook ads across all industries is .90% - Wordstream.com

When compared with other online ads, Facebook desktop ads have a click-through rate 8.1 times higher, and mobile click-through rates that are 9.1 times higher. - Hootsuite.com

Audience Targeting...

For B2B purposes, advertising to a professional social platform is an advantage. LinkedIn is such a platform and "features an audience of more than half a billion users...(that) share a massive amount of information, including: Location, Position, Past work experience, Skills." - industrialfx.com

Better targeting leads to better conversion rates - Searchenginejournal.com

Benefits of Using
Social Media Paid Advertising

Control: You have control over your budget.

Immediacy: Once funded and approved, ppc ads are displayed immediately driving viewers to a targeted landing page.

Search Engine Placement: Paid ads show at the top of a search engine page, above organic search results.  Being at the top of the page means your ad is more likely to be clicked and your website viewed.

Facebook Paid Ads are hyper-targeted advertisements that take advantage of Facebook’s unmatched user data and profiling. 

Facebook Paid Ads allow businesses to:

  • Connect to the right audience based on Age, Gender, Location and Interest

  • Expand existing market and reach to new audience

Paid Advertising Lead Generation Services

In-Market
Lead Generation*

* (Exclusive to CoolSculping & Other Non-Invasive Body Sculpting Service Providers)

Imagine being at a football game in a crowded stadium with 50,000 people in it cheering for their team. (It is a fact that 2-4% of the population is ready to purchase any product on the internet.) In that stadium there are 1,500 who are ready to purchase CoolSculpting ?non-invasive body sculpting services (3% of the stadium). Could you identify them? Would you know which ones are ready to buy right now, which ones will buy in months, years or maybe never?


In today's marketing, you would target every person in the stadium to find those 1,500. But what if you could pick out the 1,500 in the stadium who are ready, and ONLY market to those people? You’d be able to show more ads to them than your competitors would, and you’d be top of mind and the first choice when they are ready to get started.


We use an advanced proprietary system to do just that. Using internet behavior patterns, we can identify who is "In-market" and ready to purchase Coolsculpting services (and their competitors products).


With our IML system, we help medical spas target the exact people who have demonstrated recent online behaviors suggesting they are ready to make a purchase. This information is captured in aggregated data that his proprietary system uses to help reduce costs when using Google Ads, Facebook Ads, and other paid advertising channels. He can market to these leads on any channel online or offline because he knows them by name.

Facebook Paid Social   Advertising Re-Targeting 

Using our proprietary Retargeting process...

Ad Preventing FB Leaks and principles of the Amazon strategy here.


Now Imagine knowing every one of your website visitors by name even if they do not enter their information on your website. This technology that we call Re-Marketing 2.0 is here today!


We use a proprietary system for re-marketing that is helping local and national businesses to reduce costs by as much as 75%. His system captures information that is most valuable for re-marketing on different advertising channels.

Using a proprietary Site Visitor Matching system, we place a pixel on your website that is better and more powerful than pixels used by Google and Facebook. With the SVM pixel, you capture information from your website visitors that when matched with our aggregated data, provides you the name, address, phone number and email of every website visitor.

This information is owned by you permanently as the website owner. This is unlike and independent of Google and Facebook pixel information that you only have access to as an audience for between 30-90 days and lose after the pixel length expires.

With SVM, you will be able to perform cross channel and device promotions, advertising to those who have expressed interest in your products and services with the most accurately matched audience on the market.

Facebook Paid Social 
Advertising

If you have been running paid search advertising campaigns, you are likely familiar with and have been running Google Ads (formerly Google Adwords) campaigns. This makes sense because Google powers 65% of all search and 93% of all mobile search campaigns.*


"On average, for every $1 a business spends on Google AdWords, they make $2 in revenue for, clearly showing that the ROI through Google AdWords is well worth it for any business."** However because Google is the largest, most powerful search engine, it is also the most expensive.


As lead generation efficiency experts, we have learned many ways to reduce costs and increase revenue. We have trained under FB Ads Specialist Tammy Lane, a FB Ads specialist whose ads rank in the TOP 1% of all FB ad production and efficiency according to Facebook.

Using the LGD system...


Since Google, handles 65% of all search, there is still 35% of search that is unaccounted for in the paid advertising discussion. Bing Ads made up of Microsoft, AOL, and Oath (formerly Yahoo) accounts for 34% of all paid search. "Bing Ads reach 63 million searchers that aren't reached with Google Adwords."***


We have found that for many businesses, it makes sense to explore paid advertising in Bing Ads. "The average cost-per-clock on Bing Ads can be up to 70% lower compared to Adwords." Also, studies have shown that "users were converting at 10%-56% higher rates than Google ads.***

Case Study - Mutual Realty Consultants

Facebook Paid Advertising

Mutual Realty Consultants 45-Day Results & Highlights

  • Leads: 35
  • Average Cost per Click (All): $0.57  vs Real Estate industry average of $1.81
  • Average Cost per Unique Click: $1.06  Measures the average cost for the number of people who performed a link click.
  • Unique Clicks to Leads Ratio: 6.06 - One in every 6 clicks results in a high-quality lead.
  • Average Daily Spend: $4.99 The amount spent per day.

  • Unique Link Clicks: 212 Measures the number of people who performed a link click.

  • Audience Reach: 7,557 Measures the number of unique people who viewed an ad.

  • Cost per Lead: $6.42 Measures the cost per completed lead.

  • Click Through Rate (All): 4.38% vs Real Estate industry average of .99%
  • Unique Click Through Rate: 2.81%  Measures the unique link clicks divided by reach. This metric counts people, not actions.
  • Conversion Rate: 16.5% vs Real Estate industry average of 10.68%

Summary:

With an average daily ad spend of just $5, Mutual Realty Consultants received 35 new leads for less than $225.
Given time, the Facebook algorithm improved with the last 15 days resulting in: 

  • Clicks to Leads Ratio: 4.91 - One in every 5 clicks results in a high-quality lead.
  • Result Rate: .40% - This is the percentage of leads for every impression (ad view).
  • Leads: 12 - A daily rate of .8 of a lead
  • Cost per Lead: $6.16  - a decrease of 4% over the first 30 days
  • Conversion Rate: 20.3% - an improvement of 23% over the first 30 days

Testimonial

Joe Sayles and ENVY Digital Solutions, you're a genius!  

I highly recommend your superior marketing service (FB Ads, Lead Generation Domination System ™, and DFY Real Estate Marketing) to anyone who wants professional marketing content and loads of high quality leads for lower costs. 

When I needed new leads and client activity, you boosted my activity with a u-turn in the right direction. I now have so many leads that I am busier than ever before!  

You are the best!

Uletas Greene Carter, Broker  

Mutual Realty Consultants

Uletas Carter - MRC

Call us or complete the info below and get started today!

Local: 702.706.8095

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