A Local SEO Agency

When you need local customers, you need Local SEO (Search Engine Optimization).

4 Reasons to Focus on Local SEO

Local SEO has a lot in common with national or global Search Engine Optimization. However, local SEO differs in that many businesses do not need to compete with all businesses in the same niche that exist on the internet. Instead, local business owners can optimize their marketing efforts for a small regional or local area. With a tightly targeted niche and hyper-localized focus, businesses can narrow down the competition to only a few or handful of competitors. 

Local SEO like its bigger brother generalized SEO, is also an organic means of online marketing. The sweat equity of time spent connecting with other websites, and producing content that will attract websites to connect with yours replaces paying advertising fees. 

For most SMBs, their business is focused on local or regional clientele.  Therefore, it is imperative that SMBs focus their optimization efforts on being the best optimized local business.  It is much easier for a business to dominate a local niche than to dominate the total internet.

In local SEO , there are just as many moving parts as in general SEO, however business owners can better focus on specific tasks that will make them standout from the competition. In all SEO you must always know your keyword targets, but you add locally focused terms in local SEO. Site architecture and meta tagging remains important, as does connecting with other websites, but understanding and monitoring exactly what your competitors are doing becomes much more important, and is a more important part of the core SEO spokes.

Again like its bigger sibling, local SEO is difficult for one individual to manage. However, for many locally focused businesses, their optimization efforts will begin to show more quickly. For many the results can begin to be seen in 3-6 months.  It just depends on the industry and the amount and strength of the competition.  Remember, the time frame for organic success is never guaranteed, however with constant and consistent efforts, you online visiblility will be rewarded.

The Search Engine Optimization Process