Using Conversion Rate Optimization and Landing Page Optimization to increase leads and sales without increase traffic.
What is Conversion Rate Optimization aka (CRO), and Landing Page Optimization aka (LPO)? CRO and LPO are probably the most overlooked areas in website marketing.
According to Wikipedia, "In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO." - https://en.wikipedia.org/wiki/Conversion_rate_optimization
"Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers."
Wikipedia continues, "A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences." - https://en.wikipedia.org/wiki/Landing_page#Landing_page_optimization
If you are like most website owners, you are probably always looking for more ways to find website traffic, but you might already have enough traffic. You might just need to increase your efficiency of converting your website visitors into website clicks, leads and sales.
CRO - LPO services help website owners find ways to get more clicks, leads, sales from the current traffic volume. At ENVY Digital solutions, we use CRO-LPO to help you improve your Bounce Rate (BR) and Conversion Rate (CR).
Your bounce rate is the number of visitors who land on a webpage, then do not take a desired action before leaving your website. It is calculated as the number of visitors who do not take action divided by all website visitors in a given period of time.
A conversion rate is calculated as the number of desired conversions divided by the total number of visitors in a given period of time. The average order value is the total value of all conversions divided by the total number of conversions in a given period of time.
What if you could increase your CR to 2%, 4%, 6%, or even 10%?
What if you were also able to increase your average order value?
Let's take another look.
How does this sound?
With our CRO-LPO service, we will help identify the inefficiencies within your website. Using Analytics and our CRO-LPO services, these inefficiencies are identified through A/B and Multivariate testing. We can also overlay your website with technology that will track visitor clicks and provide heat maps of the areas within your website that visitors visit and click on most often.
As a part of this service, we employ User Experience (UX) testing. In UX testing, we will find anonymous website testers who will identify the good, the bad, the errors, and the issues with your website. We also identify personas and direct your web content to best meet these persona needs. Additionally, we use trust factors and social proof to help visitors overcome their natural resistance to the sales process. This all comes together and improves bounce rates and conversion rates.
If you would like to contact us with questions, comments, or anything else about our this service, please provide your name and email on the form below, and we will get back with you within one business day.
Toll Free: 1.877.275.9765