Category Archives for "SEM"

3 Critical Mistakes to Avoid with Google Ads to Increase ROI – Interview on Yokel Local Podcast

3 Critical Mistakes to Avoid with Google Ads to Increase ROI – Interview on Yokel Local Podcast, is a video by Darrell Evan of the Yokel Local Marketing’s podcast.  In this interview, Evans interiews ENVY Digital Solutions CEO,  Joe Sayles  about Google Ads best practices. The interview was conducted September 10, 2018.  

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PPC is Like Fishing-But How Are the Fish Processed?

PPC is Like Fishing-But How Are the Fish Processed?Reading time: Approximately 3-5 minutes – Originally written for LinkedIn In 2017, I wrote a post to explain my work in PPC to my family and friends titled PPC is Like Fishing. To put things in layman’s terms, I created this phrase that I knew most of them would […]

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Image of a man fly fishing in a German forest lake.

PPC is Like Fishing

By Joe Sayles, Jr. Estimated Read Time: 5-7 minutes   One recent morning while I was waiting for my oatmeal to heat up in the microwave, I had an epiphany, a flash thought – “PPC is like Fishing!” This thought came to me on the heels of another thought that led me to write an […]

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