8 Local SEO Domination Secrets
By Joe Sayles, Jr. – Approximate Reading Time 4-8 min.
Many website owners are looking for the quick and easy way to drive traffic to their websites. Paid advertising offers one such way to do so. But if you're limited by budget, or you're looking for a long term solution, then you need to address organic SEO using our 8 Local SEO Domination Secrets.
At ENVY Digital Solutions, we use an 8 step formula for search engine optimization that we call Local SEO Domination. We have taken our formula and turned it into a checklist that we call 8 Local SEO Domination Secrets.
Right now, we are taking our checklist to the next level. In this blog post, we will share with you the first of the eight steps in our formula. In blog posts coming soon, we will also share the other 7 steps. So let's get to the first step now.
Create a Local SEO Plan
The first step in our local SEO formula is to create a local SEO plan. This is essentially a three-step process. At ENVY Digital Solutions, we are very specific about what we consider to be search engine optimization strategies. Therefore, we begin by creating plan that is focused entirely on traditional, organic search engine optimization.
So what does this mean? This means that this section of our digital marketing efforts does not include:
- social media optimization efforts
- video marketing
- public relations
- or any other organic digital marketing efforts where you do not pay for each specific click to a URL
In our formula, we primarily focus on what is called On-page SEO and Off-page SEO tasks only.
In getting back to our local SEO plan, we feel that it is very important that you begin your plan by identifying key components that will lead to setting goals for your website, and for SEO. In order to do so, you must perform a website audit for your targeted domain. This will give you baseline key performance indicators (KPIs) that you will use to measure improvements in your SEO strategy.
The Website Audit
In our website audits, we isolate and analyze many factors. In this blog post, we'll just touch on some of the factors. Here is a look at some of the on-page factors:
- malware analysis for target domain
- page authority
- domain authority
- back links
- page load speeds
- meta issues
- and AMP (Accelerated Mobile Pages)
These are just some of the on-page SEO factors. Website content is also an important piece of organic marketing that is so important, we consider it a completely separate digital marketing channel. Therefore, it is among the many other factors that we will discuss in more detail in following blog posts.
At this point, you might be wondering how and where you can get started with a website audit. You're probably already beginning to wonder about the cost of such an audit as well. Many digital marketing agencies charge a $99 or more fee for website audits at the level of what you can find for free, if you know where to look.
What you might not realize is that there are many solutions for providing a free website audit. In fact, you can get a FREE Website Audit right here: https://envydigitalsolutions.com/website-audit/.
There are also varying degrees of depth for website audits. An in-depth website audit heavily analyzes each and every page of a website domain. This is what we call a detailed website analysis.
In our website audit, we also must take into account off-page SEO. Off-page SEO tasks include some of the following:
- backlinks (connections with other web properties)
- NAP consistency (consistent representations of the Name, Address, Phone number for the target URL in references from citations and directories)
- recognition by Google, Bing, Yahoo and other search engines
- Gap analysis (where the target domain ranks compared with its competitors)
There are many other off-page factors that we at ENVY Digital Solutions will focus on as separate marketing channels.
The SEO SWOT Analysis
Once you are armed with your website audit, we perform a SWOT analysis. The "S" in SWOT stands for Strengths. The "W" stands for Weaknesses. The "O" stands for opportunities. And the "T" stands for threats.
In our SWOT analysis, we analyze our strengths, weaknesses, opportunities, and threats from an SEO perspective. Furthermore, we recognize that the strengths and weaknesses are internal strengths and weaknesses. In the same manner of thinking, opportunities and threats are considered outside influences to the target domain.
As stated earlier, we must design a plan wherein we address many factors, ensuring that they are properly created both within the website for on-page optimizations and outside references to the target domain in off-page optimizations.
As you can see there are many factors that go into creating a Local SEO Plan. As we have discussed, we must consider things from both an internal and external perspective. In upcoming blog posts we will discuss on-page SEO and off page SEO in much greater detail.
If you like this blog post then grab the checklist to help you put this into action. Get the 8 Local SEO Domination Secrets – Checklist right here:
We are very interested to hear your thoughts and comments.