Using Video Marketing to enhance web user experiences, boost site visibility, and increase conversions.
Train, Explain or Sell with Video
What is video marketing? This sounds like such a simple question, but is it really? It today's terms, video marketing means creating a strategy to use videos to market your business in any way.
First at ENVY Digital Solutions, we help businesses develop a video marketing strategy. With a video strategy in hand, we help businesses meet video needs in two ways: Video SEO and Video Production.
We can market your videos so they will be seen across the search engines and social media in both paid and 'free' organic channels. Using Video SEO, we optimize your videos for visibility online.
With video SEO, your videos will stand out on Google, Bing, Yahoo search engines. But they will also stand out on the top video channels like Youtube, Vimeo, and others.
Furthermore, we will make your videos standout on social media channels like Facebook, Instagram, Google+, Twitter and many more. But if you don't understand why videos are growing so rapidly, check out these 10 reasons you should consider using video marketing.
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"79% of consumers would rather watch a video to learn about a product, than read text on a page." (Wyzowl)
"84% of consumers told us that they have been convinced to make a purchase after watching a brand’s video." (Wyzowl)
"According to the Online Publishers Association, 80 percent of individuals can recall a video advertisement that they have seen in the past 30 days." (entrepreneur.com)
"97% of businesses said that their explainer video has helped increase user understanding of their product or service." (Wyzowl)
"According to Dr. James McQuivey of Forrester, it is estimated that one minute of video is equal to 1.8 million words." (smamarketing.net)
"83% of businesses believe that video gives them a good ROI." (Wyzowl)
"Youtube is the world's 2nd largest search engine" and is owned by Google." Sam Oh (entrepreneur.com)
"Video gets great reach on Facebook" the 3rd largest search engine in the world. Sam Oh (entrepreneur.com)
"92% of mobile video consumers share videos with others." (hubspot.com)
"Cisco estimates that video will be 90% of internet traffic by 2019. " (cisco.com)
When you have never done something before, it can be difficult to figure out how to get started. Therefore, we created this list of possible business uses for videos. If your business is not doing these, it should be.
Use Video to Promote, Train, or Sell
When You Can't Be There
Videos have quickly become the most sought after content on the internet. Improvements in mobile and desktop technologies as well as improvements in video compression formats have made videos easy to create, easy to share, and a more engaging digital format.
Videos are a good substitute for a person because videos can tell a story, sell a product, and show how to do something. You can use videos teach, or share why you need to do something. When you want to meet your business conversion goals, videos should be a part of your plan.
If you own a business you should be creating videos. Video marketing has quickly becoming the new brochure of the 21st century. If you are not using videos for marketing and website content, you will quickly fall behind your competition because your competition is producing videos.
Did you know that videos work so well that even the Social Media giants are constantly developing new ways to utilize video and demonstrate videos increasing value. Just consider these recent changes to social media:
Let ENVY Digital be your video solution. It is easy, just complete the form below to get started now.